Revenue Operations & Enterprise Systems

GTM Systems Fragmentation & AI Workflow Transformation

Unified fragmented revenue operations systems and established a governed AI-enabled GTM architecture.

Business Problem & Context

Disconnected systems created conflicting reports, duplicate customer records, inconsistent forecasting, and low trust in AI-generated recommendations.

Architecture & Strategy

To solve the challenges, a robust and scalable architecture was required. We prioritized decoupling services and introducing event-driven patterns.

Salesforce CRM

HubSpot Integration Layer

Customer Data Platform

Revenue Analytics Hub

AI Workflow Orchestration

Lead Lifecycle Framework

Data Governance Layer

Event-Driven Architecture Stack

Measurable Outcomes

Forecast Accuracy

Pipeline Integrity Score

Lead Conversion Rate

Data Quality Index

AI Recommendation Adoption

Revenue Attribution Accuracy

Sales Productivity

Core Tech Stack